★   "Why are Taiwanese weak-kneed ?"  (Chinese title: 台灣人怎麼這麼沒種？) ,
                <the Liberty Times>, Taiwan, Jan. 31, 2012 , "Political News edition".
          

The saying "Taiwanese have no spines/backbones"(have no cojones/balls.) has been talked about everywhere, e.g., before the presidential election, most Taiwanese understood the big gap between the rich and the poor in Taiwan is currently the most urgent problem to be solved, but, when voting moment came, Taiwanese did threw justice away, and only took" intimidation/ treat" card into consideration. (「恫嚇牌」)

...... a bunch of Taiwanese, as the words by which Japanese (name 後藤新平) humiliated Taiwanese, are "Money is everything/eager for money " and "not willing to run big risk for righteousness/justice, etc" (「怕死、愛錢」)...

Perhaps, Taiwan's national character from 400 years ago on, is exactly "dance with" whoever came to be their "boss", only minority did resist ...... Is this sort of slavishness/servility culture Taiwanese culture?？...

★   "Look into Taiwan's national character" article in <the Liberty Times>
             (one of best-selling newspaper), Dec 10, 2005

          Taiwanese personality had already seriously been distorted after having experienced 50 years' coercion and enslavement education by KMT (largest political party).
          1. Taiwanese have no back-bones and no longer prefer death (by pro. killing) to humiliation, Taiwanese would rather accept being raped or being brainwashed for small benefits.
          2.  Taiwanese don't make clear distinction between right and wrong,
          3.  Lacks self-confidence,
          4.  Sense of Inferiority,
          5.  Weak,
          6. Good part of Taiwanese character includes simple , moderate, compliant (土直 、謙抑) etc.

★  Headline in head-page of <the United Daily News>, Sept. 3, 2009
        " Scholars' view : Taiwan's society   ―   Too irrational and too emotional ! "   

         ◎   Nov. 19, 2010 (A3) :  Although our media in front-line still have been investigating (Yang's disqualification in
                                                   Asian Games) and trying to find out the truth, Taiwanese people in the rear already
                                                   flew into a fury for their national emotion ... 
         ◎   May 15, 2010 :  Editorial in Chinese, theme:   : 「全民公審了一名跆拳裁判之後」
                            (translation : "After Taiwanese people gave a cultural-revolution style public trial on a referee ")            
                 §  Concerning public issues, Taiwanese people are too subjective and moody ...
                 § Taiwanese Taekwondo association's penalty to Mr. ChengDa-wei is a political judgment for reasons :
                      (1) Taiwanese people's angers ( lost gold medal, etc )
                      (2) Athletics units are afraid of high-ranking official
                      (3)  Cheng Da-wei is "alone" in Taiwan ―  no connections  ... 
         ◎   May 15, 2010 :  Editorial in English ―  "Punishing a Taekwondo referee" 
                §  ...  This incident reflects growing populism in Taiwan and gives us a chance for self-reflection.
                    In recent years, discussions about public issues in Taiwan are usually dominated by emotional
                    and subjective rhetoric due to a fundamental political divergence.
                §  ... We wonder if, in a civilized society, it is tolerable to use the verdict of public critics to
                    punish a Taekwondo coach?
                § ... We strongly believe that now is the time for local society to conduct a deep examination
                    of its conceit and shallow culture.   

★ "100 big events in Taiwan's history" , book author: Lee S.F.  (ISBN 9578246250, 1999)

     ◎  Taiwanese personality had been seriously distorted.
     ◎  Taiwanese (under long-time colonial governance) were even more inferior than before, they tried every efforts to obey the rulers for self-preservation.
     ◎  Taiwanese feared, despaired and felt disappointed at politics.

★  "The exploration and analysis of Taiwanese personality" , National Normal University in ChangHwa, by Hsu C.J. &  professor advisor ZHANG, DE-RONG, 1992

       Conclusion ( in brief ) : Taiwanese personality most likely is utilitarian and traditional.
       ps: Baidu (China) : utilitarian ― snobby man, other definitions : believe utility value, useful function, etc
　

★  <Apple Daily News> Editorial , 11.11.2010

     Probably more than 1/3 of Taiwanese elites (high education and young & middle-aged people) prefer immigration,  only 13% of Japanese like to do so. (Gallop USA)   It's pretty sad for a country.

★  Taiwan's social value  ―   news report concerning Taiwanese teen (under age) prostitutes

◎ <the China Times > Oct. 30, 2010 :  Taiwanese laugh at the poor, instead of prostitutes ...  that's Taiwan's social value.

◎ <Liberty Times > Oct. 30, 2010 :  The social value gives kids wrong concept, ...  education should let kids know ....  Money is not everything.

◎ <Apple Daily News > Oct. 30, 2010 :   Taiwanese teenagers' moral value weakened ....  we should rebuild our social value system.

★ <Radio Taiwan International >,  Dec. 3, 2008

Taiwan's president Ma hopes mainland Chinese understand Taiwan's society through <Cape No.7>, Taiwan's all-time grossing film.

★ <Study on Taiwanese character ─ By historical comparative approach>,  by Liao, Li Wei ,  2008

◎  Taiwanese people is utilitarian, superstitious, and likes fighting (struggle or conflict) by nature

◎  Taiwanese is down-to-earth (practical,  pragmatic, realistic), seeking instant benefits/success, willing to strive for better future. ... 

◎  Vulgar & collages

◎  New things best but won't last long

◎  Blindly obedient (conformity)

◎  Identity (value) disorder 

◎  Collective personality includes lacking self-confidence, uneasy, unstable and sad mood...

★ The book <The Ugly Side of Taiwanese>  ( author : G. Lee 李喬, published in 1988 & 1993, ...)

      This Chinese-language book is put briefly as blow : ( details ref publisher in USA : 714-8631618 )

        Taiwanese national character/traits :

      1.  A Consciousness of Orphan :

          The Taiwanese were conscious of being an orphan since China had abandoned this island after having lost a battle to Japan at 1894. 

          The Taiwanese prefer to be an orphan, and prefer to be under control  (being  indifferent to justice), and have no conscience to distinguish rightness from wrong.  

          (1).  Feel inferior, lowly, humble .... with guilty conscience. ( They used to swallow insults and admit their 'guilt'... )

          (2).  The Taiwanese resign themselves to their fate, and are willing to be in inferior ranking status
                 (secondary or subordinate to superior & dominant ones )  under transparent ceiling.

          (3).  Too many Taiwanese traitors betrayed and sold their own country people/folks
                  - or even frame and bring a false charge against innocent Taiwanese for their own benefits and better tomorrow.

     2.  In bribery Taiwanese believe.    The Taiwanese believe "money talks", and treat religion as trading or bribery, nothing to do with soul, spirits.

     3.  Taiwanese people are somebody indoors , nobody outdoors.  

          (1)  Being very cautious and bend to the will of controller, but  very haughty (or even bully)  to
                 his own men so as to balance the controller's insults/humiliation to him.

          (2)  penny wise, pound foolish : struggle for personal benefit, without broad vision.

     4.  Selfish,  Indifferent to public issues. 

     5.  Learnt no lessons from Taiwan's history - Taiwanese're "tragedy puppet"  ―  more than ugly.

     6.  Taiwanese life style, career, and cultures are far from delicacy, creativity, and class
           ( Japan can, but Taiwan can't ! ).

     7.  Selfish (be worldly wise and play safe, not run risk for righteousness ), cruel or
          cold-bloodedly to other people's misfortune ( inhumanity/ not kindheartedness)...

     8.  Lousy business morals - to sacrifice others health or even life.

             For precise meaning pls. refer to Chinese version articles and books.  above are just some excerpt/extract.

★  <Apple Daily News> Editorial , May 26, 2010

"China's characteristics in Taiwan's characteristics" : ...Taiwan's characteristics include China's characteristics  ―   which is short of enough modernization , that's a problem...

★  <Apple Daily News> news report & Editorial , Oct. 6, 2011

 According to a survey by <Cheers>:  The purpose Taiwanese career people born from 1981 till 1990 work for is "life style" , which is different from "making a living" that most Taiwanese were,  besides, more than 64% define "success" as "leading a happy life", 38% as "owning money/richness" , more than 38% are not willing to compromise "life style" with "hard working "......

★ Taiwanese personality was leaking during SARS, by seeing how people reacted the disaster.

★ Taiwan's personality

    ◎ July 22, 2007 :  One of Taiwan's political leaders ( the D.P.P. political party ) in D.C., USA described Taiwan as a dance hostess who gave service to ( shook body with ) whoever visiting guests came along...  ( reported by major media in Taiwan and red China - i.e., People.com )

    ◎ Oct. 19, 2004 :  The KMT ( also namely, the Chinese Nationalist Party, Kuomintang, or pan Blue ), Taiwan's one among 2 biggest political parties, mocked the DPP (pan Green), another major party, "suck Uncle Sam's dick", the DPP mocked the KMT "suck China's dick"...
     ( "suck one's dick" is sort of direct translation, which can be interpreted as "kiss one's ass" or adulation, etc )

★    by People.com.cn   Nov. 4, 2004

The research below by Chinese Academy of Sciences, CAS, had already been publicized domestic and oversea.

1. Better leadership by male.  
2. Elder Chinese people have better sense of responsibility than youngsters.
3. Younger male  people are more practical or realistic (actual) than younger female Chinese.   Youngsters are more tactful or sophisticated than elder people.
4. Hong Kong people are more practical or realistic (actual) than mainland Chinese,  mainland Chinese value face more than HK Chinese people.
5. As for "Family Indifference" , 26 - 35 aged Chinese score best.
6. Hong Kong elders show more tendency to self-center.
7. Tolerance of mainland Chinese elders increase, Hong Kong elders decrease.
8. GuangZhou people are more  pro-active, energetic, positive than XiAnn people.
9. The better living standard, the more open-minded and tolerant.

US people are generally more open, straight-forward and optimistic,  If comparing Chinese with US standard, probably, many Chinese will be described as sort of "a tendency to suffer from depression"

Chinese interpersonal relationship usually follows some "hidden rules"  ―  Chinese people looks harmonious, but everyone has his own ambition or interest behind.

US people are individualism, Chinese are collectivism and value face. 

★  book:【Explorations of Chinese Personality】( Chinese book title【解讀中國人 的人格】)  ,  author : 王登峰、崔紅,  published in Aug. 2005, recommended by president of Chinese psychology association, former chairperson of Beijing University, professor in U.C. Berkley, USA, etc

1、Chinese personality - construct etc

2、Western personality (NEO personality inventory-revised (PI-R), Costa & McCrae, 1989) construct etc

details pls refer to the book

★ < DaJiYuan >  ( Epoch Times )  June 4, 2001

◎ Chinese spend most efforts on interpersonal relationship ―  trying to understand or/and guess  (suspect) others.

◎  Tolerance and patience are Chinese' skills for living and survival in hard and unfair environment. 

◎  Foreigners think Chinese are phony.  
    It's true Chinese are inconsistent  what they say with what they think, for protecting themselves from making troubles.

◎ In China, perfect education is "fewer mistakes" education, hence, students'd better follow orders,  and be more disciplined.

◎ Chinese usually don't criticize existed system, it's kind of Inertia or conservative view.
　

★《Chinese Characteristies 》by  Arthur H．Smith

1. Face-valued
2. Economy
3. Industry
4. Politeness
5. The Disregard of time
6. The Disregard of Accuracy
7. The Talent for Misunderstanding
8. The talent for Indirection
9. Flexible Inflexibility
10. Intellectual Turbidity
11. The Absence of Nerves
12. Contempt for Foreigners
13. The Absence of Public Spirit
14. Conservation
15. Indifference to Comfort and Convenience
16. Physical Vitality
17. Patience and Perseverance
18. Content and Cheerfulness
19. Filial Piety
20. Benevolence
21. The Absence of Sympathy
22. Social Typhoons
23. Mutual Responsibility and Respect for Law
24. Mutual Suspicion
25. The Absence of Sincerity
26. Polytheism, Pantheism, Atheism
27. The Real Condition of China and her Present Needs  (this book was published in early year)
　

★ research on <Ugly Chinese>, by Li Ao (Taiwan), July 30, 1995

Intro. :
Both stereotypes are wrong   ―    "sinister Oriental " view by western people and "Ugly Chinese" by some Chinese (like BoYang).
Li Ao think some Chinese are excellent.

Ch. 27:
(1)  BoYang's best-selling book <Ugly Chinese> asserts Chinese cultural tradition ( culture's marinated in a mixture of lousy things)  resulted in Chinese national character,  Chinese national character resulted in ugly Chinese.
(2)  BoYang's major mistake is that he focused on culture, and ignored other factors like economy, environment and hard/good times may giving influence on Chinese national character and behavior, etc.

above are excerpt/extract, pls refer to Chinese version papers and books

Both Taiwan's newspapers <United Daily> and <Liberty Times> have the same view : Taiwanese are not rational enough to distinguish rightness from wrong.

Taiwan needs strong medicine to cure its long-term & serious illness ―  corruption, freedom of press (expression), human rights problems so that some of Taiwanese personality won't be distorted anymore......

Hopefully this web-site indeed is one among best medicines.

This page focuses on negative side in order to push Taiwan's improvement.

refer to Chinese version

★ Why these colleges ?

In my class of :
NHU :   the largest Buddhist university in Taiwan
SHU :    the best creativity university in Taiwan
CYUT:  the best university of Technology (private) in Taiwan

★ How to test ??

To give pressures to some tools or "bad dogs" (if any) to speak out the truth (  is there any political games , by top-ranking officers, on me ?).

2 ways :
(1)   by humiliating "cat-paws(bad dogs)" personality,
(2)   by pointing out some Taiwanese masters'/professors' errors/mistakes                                                                   

Mock those bad dogs  always hiding, moving detour way,  and lacking backbones to stand on the battlefield to fight with me !

<the Liberty Times> ( most selling newspaper in the past a few yrs ): Taiwanese personality includes "Short of backbones", and "can not know rightness from wrong".

To many respects, university, religion, usually are more respectable, more clean circles than others,  so, religious university is the best object for my testing. more details

Discussion about
           Nation-wide university-logo in Taiwan       

                   
 Left:    Logo for nation-wide university-sports-game, Taiwan, 2005
 Right:  Logo for Korea metro., designed earlier

this sign can be decoded as
 (1) A man in merry mood (Korea's official interpretation)
 (2) A nice environment: red sun, green mountain and clean stream, good for attracting int'l tourists
 (3)  A kick of Korean national sports, Taekwondo  ―   this action also appeared in Korean's national ad film

So, the logo designed for Taiwan inter-collegiate athletics game may be a simulation works ( or Taiwanese designers don't have enough design knowledge ).

(to be continued) 

Discussion :
    best scholar papers (3 best universities professors involved),
          in the best ads periodical of Taiwan,
                National Cheng Chi University  <The Journal of Advertising>

left: tennis-shoes ad work in the paper (tied the tennis court);    middle: earlier work  (tied the tennis ball)
right:  similar Camel ad '97  (tied the mountain)
ps: there're more similar works

left: Look at the portrait of Tian-mam Square, Father of China, Mao is replaced by Miki Mouse (means Red China cannot resist Westernization), some major mass media  in Taiwan applauded very much for this idea .

Right: one of  Miki-Mouse Mao designed by western artist, published earlier

 (to be continued) 

More testings (comments) in my class has been made on

(1) Taiwan President Chen (a-bian):
    a major advertisement for his presidential-election campaign , "Think of the the next  generation, instead of thinking of the next election", is an old idea by James Freeman Clarke - "A politician thinks of the next election, A statesman, of the next generation "

Taiwan president stole or copied from this western proverb, or a coincident case in small probability.

(2) Chinese Master Lee 

(3) top awarded ad designs

Jan. 2006 (Chen is still Taiwan President at that time)

The test is paused

The test on campus is done, in that no response has been received since last semester, till now.

I'd say there is no any dirty politics in NHU and SHU.      on record late Jan 2006

More testings  in CYUT has been making by humiliating "hidden bad dog (if any)" :

I call those tools or "bad running dogs" ......

(1) low-class politician, rats  !  (because always hiding )

(2) Sissy, Not A Man !    (because scare to stand on the battle-field)

 
This ad are used for better humiliating effect

 Sept-Dec. 2006, and 2007

ps: no response till April, 2007, so,  suppose no dirty politics at CYUT