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Discussion :
best
scholarly papers
(3 best universities professors
involved),
in the best ads periodical of Taiwan,
National ChengChi University <The Journal of
Advertising>
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This paper was published in the best Ads. scholarly journal in Taiwan
in 2000,
this paper was done by professors of a few best universities
in Taiwan.
The theme is about Ad. Graphics.
I think 2 errors as below:
(1) Author Professors stated that all
attached ads
are
fresh, flashing ideas.
(2) Author Professors stated
all attached ads are
witty works.
In fact, they
are not witty or not
fresh enough.
I think professors . in the future, should select and analyze
stylish taste, more
witty,
well designed works, to assist people in learning better
creativity.
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left: tennis-shoes ad work in the paper (tied the tennis court); middle: earlier work
(tied the tennis ball)
right: similar Camel ad '97 (tied the mountain)
ps: there're more similar works
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Left above: 1 out of 10+ pictures (ad works) in the paper, a car on
flight deck
(aircraft
carrier) , caption as a "Top Weapon".
It seems the graphic analogy, that car likes a carrier ( huge capacity),
is bit over-interpretation ,
the car is supposed to
be analogous to a fighting aircraft
(more people may feel so )
, but a smaller print below mentions the car is analogous
to the carrier.
right above: very classic ad commercial (French car
雪鐵龍) in Europe, that many int'l ad. books
included,
an US
TV program introduced it as well.
A car on the deck, jetted later (like an aircraft), then landed on a
submarine.
look-alike materials, but humour's disappeared after it 's "shipped" to Taiwan.
some other things can be discussed later.
(to be continued)
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